"Providing meaning to a mass of unrelated needs, ideas,
words and pictures - it is the designer's job to select and
fit this material together and make it interesting."
Paul
Rand
"Simplicity is
the ultimate form
of sophistication."
Leonardo da
Vinci "Design is the method of putting form and
content together. Design, just as art, has multiple
definitions; there is no single definition. Design can be
art. Design can
be aesthetics. Design is so simple, that's
why it is so complicated."
Paul
Rand
"Good design begins with
honesty, asks tough questions, comes from collaboration and
from trusting your intuition."
Freeman Thomas
