"An image is not simply a
trademark, a design, a slogan or an easily remembered
picture. It is a studiously crafted personality profile of
an individual, institution, corporation, product or
service."
Daniel J.
Boorstin
“A logo should
look just as good in
15-foot letters on top of company headquarters as it does
one sixteenth
of an inch tall on company stationery.”
Steven
Gilliatt
"To design is to communicate clearly by whatever means you
can control or master."
Milton
Glaser
"Creativity is allowing yourself to make mistakes. Design
is knowing which ones
to keep"
Scott
Adams
